what is video content marketing?

What is video content marketing?

"Content marketing is the creation of educational, informative content and online distribution, as a means of transforming online information seekers into customers and repeat customers.

Content marketing is the process of creating relevant and unique content to change the behavior of your target audience over time. This is not a one-time thing, but a well-coordinated, ongoing effort. Content marketing covers numerous channels, including the web, email, social networking, and video.

Video is one of the most powerful ways to deliver your message. When executed effectively, the video is effective. YouTube is a platform for distributing your video messages, but it is also a social network, meaning that the content you post on YouTube can be easily shared across numerous social networks.